Ethical Marketing Policy
The Ethical Marketing Policy explains what liiteGuard believes in when it comes to marketing. Overall we want to be honest, respectful, and responsible in everything we do.
This policy applies to everyone who works for liiteGuard and individuals or any organization that liiteGuard deals with including, but not limited to suppliers, distributors and customers.
At liiteGuard, we're all about sport, health, responsibility, and taking care of the environment. These values are really important to us and guide us in everything we do. That also means our marketing.
Our marketing isn't just about telling you how great our product is; it's also about how we're working to make the world a better place. We want you to know that we're committed to making a positive impact on people and the planet.
We're not just a brand that sells sportswear: we have an important message to share with the world. And we want to do it in a way that stays true to our values and empowers our community.
In the end, you have the right to know how we do business at liiteGuard. Our marketing team has a big responsibility to make sure you get the right information at the right time, the right way.
We commit to absolute honesty in our marketing.
Commitment to reject impact washing
We are committed to rejecting impact washing and upholding our values of honesty and transparency. We pledge to:
Clearly communicate both our positive and negative impacts, ensuring that stakeholders have access to complete and unbiased information.
Hold ourselves accountable for our actions, taking responsibility for any harm caused and actively seeking solutions to mitigate negative effects.
Continuously seek ways to improve our operations, products, and services to minimize harm and maximize positive contributions to society and the environment.
No misleading claims
Refrain from making misleading or exaggerated claims about our impact or sustainability efforts.
Actively engage with our communities, customers, and partners to better understand their needs and concerns, incorporating their feedback into our decision-making processes.
Uphold ethical business practices, ensuring that our commitment to social and environmental responsibility is reflected in all aspects of our operations.
Education and awareness
Promote awareness and understanding of impact washing within our organization and among our stakeholders, fostering a culture of accountability and transparency.
By making this commitment, we aim to build trust and credibility while genuinely contributing to a more sustainable and equitable future for all.
Commitment to ethical digital advertising
We are fully committed to ethical digital advertising practices and pledge to:
Honesty and transparency
Always be truthful and transparent in our digital advertising campaigns, providing accurate information to our audience.
Respect for privacy
Prioritize the privacy of individuals by complying with data protection regulations and obtaining necessary consents for data usage.
No deceptive tactics
Refrain from using deceptive, misleading, or clickbait tactics that could mislead or manipulate our audience.
Engage in fair competition, avoiding any actions that unfairly harm our competitors or misrepresent their products or services.
Target our advertisements responsibly, avoiding practices that discriminate against or exploit vulnerable populations.
Monitor and moderate user-generated content on our digital platforms to ensure it complies with ethical guidelines.
Listen to and address consumer feedback and concerns related to our digital advertising campaigns promptly and professionally.
Consider the environmental impact of our digital advertising efforts and adopt sustainable practices where possible.
Educate our team members and stakeholders about ethical digital advertising principles and practices.
Hold ourselves accountable for our digital advertising actions and continually strive to improve our ethical standards.
By making this commitment, we aim to build trust with our audience, foster a positive digital environment, and contribute to responsible and ethical digital advertising practices.
Commitment to cultural sensitivity in campaign creatives
We are committed to ensure our marketing campaigns are culturally sensitive. We pledge to:
Embrace and respect the diverse cultures and backgrounds of our audience and stakeholders.
Refrain from using stereotypes or clichés that might offend or misrepresent any cultural group.
Research and understanding
Invest time and effort in researching and understanding the cultures we engage with in our campaigns.
When necessary, consult with cultural experts or community representatives to ensure accurate and respectful representation.
Be mindful of language choices, translations, and interpretations to prevent unintended offense.
Strive to be inclusive and promote messages that resonate positively with people from various cultural backgrounds.
Conduct sensitivity reviews of campaign materials to identify and rectify any potential cultural insensitivity.
Encourage feedback from our audience and stakeholders to continually improve our cultural sensitivity in creative campaigns.
By making this commitment, we aim to create campaigns that resonate positively with all cultural groups and promote a more inclusive and respectful world.
Commitment to permission-based email marketing
We are dedicated to practicing permission-based email marketing and uphold the following commitments:
Respect for privacy
We respect the privacy of our subscribers and will only send emails to those who have explicitly given us permission to do so.
Clear opt-In process
We ensure a transparent and straightforward opt-in process, making it easy for individuals to subscribe to our emails.
Honesty and transparency
We clearly communicate the purpose of our emails and what subscribers can expect to receive.
We provide a simple and easy-to-use unsubscribe mechanism, allowing subscribers to opt out at any time.
We prioritize the security of subscriber data, employing safeguards to protect personal information.
We commit to sending relevant and valuable content to our subscribers, aligning with their interests and preferences.
We strictly adhere to anti-spam laws and regulations, ensuring that our email marketing practices are in full compliance.
We continually assess and refine our email marketing strategies to better serve our subscribers and respect their permissions.
By making this commitment, we aim to build trust with our subscribers and maintain the highest standards of ethical email marketing.
Commitment to update this Ethical Marketing Policy
We are committed to updating our Ethical Marketing Policy to ensure it remains relevant and effective in guiding our marketing practices. To fulfill this commitment, we pledge to:
Conduct periodic reviews of our Ethical Marketing Policy to assess its alignment with evolving industry standards and ethical considerations.
Involve our stakeholders, including employees, customers, partners, and experts, in the review process to gather diverse perspectives and insights.
Ensure that our policy is in full compliance with all applicable laws and regulations governing marketing ethics.
Stay informed about emerging ethical issues in marketing, and promptly address any new challenges that may arise.
Clearly communicate any updates or changes to our Ethical Marketing Policy to all relevant parties, both internally and externally.
Training and awareness
Educate our team members and stakeholders about the revised policy to ensure understanding and adherence.
Establish a feedback mechanism for employees and stakeholders to provide input and report concerns related to our marketing practices.
Commit to an ongoing process of improvement, refining our policy as needed to maintain the highest ethical standards in our marketing efforts.
By making this commitment, we aim to adapt and strengthen our Ethical Marketing Policy to reflect the evolving landscape of marketing ethics, ultimately building trust and credibility with our audience.
If you have any follow-up questions and-/or will provide us with feedback, please contact us.
Address: Hermodsvej 18b, 8230 Åbyhøj, Denmark